I am writing an update to my
initial Liquid Zeolite versus Powdered Zeolite letter which I
originally wrote in 2007. The reason for this update is due to the
interesting change of position of a MLM “liquid”
Zeolite Company, as well as some additional information that will allow
you to see the truth behind the immense amount of manipulation of
information used for marketing purposes for these companies to sell
product and make money.
Its purpose is to provide
you with accurate information without any underlying motive. It is true
that I Micah Portney started and commercialized the Zeolite
supplementation industry over 15 years ago. It is also true that I own
ZEO Health Ltd who manufactures the original Zeolite supplements with
one of the only Zeolite mines in the world which mines its Zeolite
specifically for human consumption. Please know that this letter is
written to expose the real and honest truth about Multi Level Marketing
(MLM) liquid zeolite and to show you the tremendous advantages of clean
powdered ingestible micronized zeolite! This letter is not about
getting you to purchase our products and if the information disclosed
in this letter does not make complete common sense to you go ahead and
buy the MLM liquid Zeolite! When you see the lack of results, THEN come
and try our pure quality Zeolite products that continue to come from
the original and still leading company in the ingestible zeolite
supplement industry! It is our company ZEO Health, and our company
alone, that pioneered the highest quality Zeolite supplementation
products and came up with the original and still implemented cleaning
process and did all of the original testing to make sure that our
Zeolite is always effective and safe for human consumption while always
being able to respond to any concerns by the FDA about the growing
zeolite supplementation market we created.
I know that it can be very
frustrating for people who are exposed to a great volume of information
to decipher the huge amount of misinformation about Zeolite on the
internet. It frustrates me to no end that people have taken a very
beneficial mineral and products that I have created for the well being
of people and prostituted them for their own gain with lies and
Let me start with the change
of position with the liquid MLM company:
position during launch (approx 2003): There
is some magic or proprietary patented process which can turn the
mineral Zeolite into a liquid, while maintaining its benefits,
increasing its absorption into the body.
Position 2010: The
liquid Zeolite is actually very finely micronized powder suspended in
Why the change?Zeolite
is a solid by
nature. Its health benefits are a result of its cage-like structure and
its natural occurring negative charge.That
negative charge allows Zeolite to attract positively charged metals and
toxins like a magnet, trap them in its cage-like structure and draw
them out of the body. Any manipulation of this solid (such as making it
liquid), destroys the beneficial cage-like structure and negative
charge, rendering what’s left (a pool of elements) useless
and possibly even dangerous.
All of the independent
scientific studies showing Zeolite
beneficial were done on the micronized Zeolite powder. (OURS!)
The MLM Company knows this and has been using these studies to
promote their products since their launch. As more
people learned about the true nature of Zeolite and started to
understand that the MLM’s original position on
Zeolite did not make scientific sense, THE MLM'ers then changed it to
state that they have very fine micronized Zeolite powder
suspended in water. Then they made fun of the people like me
who destroyed their original position by putting out facts about what
they were saying. They don't tell you that when I wrote that
original white-paper that explains exactly how
their Hydrochloric acid process at the time actually broke
down the zeolite cage.
Another reason for the
change is the result of a legal battle with the original patent
owner who never claimed that the drug he was trying to create
was actually ingestible or even effective, but let the MLM
state that for a licensing fee. At the end, the MLM was no longer
legally able to claim the process in the patent, now that they
were no longer paying a license fee to use it.
Don’t you find it
interesting that a company can very cleverly change their whole
story on a product and their MLM distributors never blink an
eye or ask why? How is that? It is because their business is
all about making BIG money (much of it coming from desperate sick
people trying to get well!) - so who cares what the real
story is as long as they are getting paid.
ZEOLITE PRODUCTS IN THE MARKETPLACE ALL USE TRACE
OF POWDERED ZEOLITE SUSPENDED IN THEIR PRODUCTS!
What does this
mean? There is no
thing as a “liquid” zeolite. They are all powdered
zeolite suspended in a liquid such as water, Humic Acid,
other words, there
is really no liquid versus powdered controversy because all zeolite
Let’s take a
closer look at the multi-level marketed (“MLM”)
“liquid” Zeolite Company’s new claim for
Let’s say that the
product is actually very finely micronized Zeolite powder. They claim
that all of the particle sizes are all below 5 microns, which means
that they are absorbable into the bloodstream. They
make a huge claim about its absorbability and that the Zeolite powder
company (they are probably talking about ZEO Health Ltd) asks you to
take more of their product than what is in the liquid.
IT’S TRUE! I ADMIT
IT! WE DO ASK PEOPLE TO TAKE THE AMOUNTS THAT WERE PROVEN TO BE
EFFECTIVE IN THE INDEPENDENT PUBLISHED SCIENTIFIC STUDIES! WHY
base all of our information on facts. How can the MLM distributors make
claims that you need less without any scientific evidence? Just because
they say so? No. It is because they need to have some excuse of why
people should be paying large amounts of money for very small (trace)
amounts of zeolite put into water.
If 100 people come out of a
movie theatre and 1 cab comes to pick them up to take them to their
destination, it will take that one cab a long time back and forth to
accomplish its task. However, if you have 100 cabs come to pick up 100
people, it will be much quicker and more efficient to take the all of
the people to their destination. This is common sense. Thinking about
it in these terms will let you see that what they are saying does not
make any sense. The cage of a zeolite is only so big and will only take
so much to fill it. Somehow they want you to believe that their zeolite
is magic and breaks the law of physics.
liquid MLM says that they have a scientific study on their product.
Is this true?
Answer: Yes and no. All
of the reputable published scientific studies are independent from the
company which is selling the products. You will notice in the
scientific study that they have released that the acknowledgment
section states that the study was conducted by people who have a stake
in the success of the product. The researchers are the
manufacturer, the person who sells it to the MLM company and a
consultant that they hired to ensure the results come out in their
favor. However, the game that they play is to release a
synopsis or summary of the study to the public and their MLM
distributors without the complete study which includes the
acknowledgment section showing a blatant conflict of interest in the
study. Therefore, only independent published studies which
have no affiliation to the manufacturer or company selling the product,
are recommended when contemplating the use of a product.
are the MLM liquid products so expensive?
companies make a really
big mark up on their products in order for everyone involved to take a
piece of the profit as commissions (the top distributor makes money on
the distributor below him and the next below him, and the next below
him, etc.). They state it is because of their complex process for
cleaning it. I know for a fact that the MLM company pays approximately
$5 per bottle from the manufacturer. That is after the manufacturer
adds a mark up. The MLM charges you $58 per tiny 15ml bottle. There is
no relationship here between the high price and the quality of MLM
products. There is also no relationship between the cost of the product
and its effectiveness.
much Zeolite am I getting in the liquid products and what is the
recommended daily amounts that I should be taking?
dosage of Zeolite used
in the scientific studies showing it beneficial for detox, immune
boosting, etc. used a dose of between 4,000 mg to 15,000 mg per day.
Our product Destroxin has 800mg of Zeolite per capsule. Our ZEOLITE
PURE product has 5,000 mg of Zeolite per tablespoon!
The liquid MLM company
claims that they have 24 mg per dose and 100 doses per bottle. That
should be 24 x 100 or 2400 mg of Zeolite per 15ml liquid bottle. We
evaporated the liquid MLM bottle and found 160mg per bottle of powder.
That means you are only getting 1.6 mg Zeolite per dose, not 24 mg. You
would have to drink at least 25 bottles per day of their liquid zeolite
suspensions to even get the minimum beneficial dose of Zeolite. With
liquid products, you obviously are not getting much actual Zeolite!
We also sent the liquid
Zeolite to an independent
mineral testing lab
that analyzes the purity level of the Zeolite to confirm our findings.
The lab tests both purity, as well as the complete breakdown of
elements and heavy metals that make up the liquid Zeolite. A copy of an
email I wrote explaining the results and the results directly from the
lab itself is at the end of this document. The bottles that we sent
were with the labels peeled off so we did not have them put the name of
the product on the document so the MLM company could not sue us for
publishing the results. The bottles themselves still had the seals from
the manufacture on the neckbands and were unopened.
liquid Zeolites safe to take?
FACT:Probably, they are only very
small (trace) amounts of zeolite suspended in water. As long as no
microbial or bacterial growth has grown in the water (which is a risk
when you are only using water in the product), then it should be ok.
Why you would want to pay a lot of money for very small amount of a 67%
pure zeolite dropped into some water is beyond me but every makes their
own decisions in life.
liquid companies said that the powder has heavy metals in it and that
the liquid is clean.
is one of my favorite
twists that the Multilevel marketing (MLM) teams came up with. I have
to appreciate the creativity.
When you review the
independent test lab reports, you will see conclusive proof that their
Zeolite contains heavy metals.
Liquid Products: There
is a product on the
market claiming the power of multiple Zeolites, what is that all about?
Unlike the original liquid
zeolites which all use Clinoptilolite, the manufacturer who makes the
water based MLM liquid Zeolite, and also one of the original unethical
businessmen that I have spoken about, decided to manufacture a liquid
product with multiple zeolites.
First, I will tell you that
Zeolite is the name of a family of minerals. There are over 60
different types. Some are very fibrous and at least two are toxic to
humans. One of the toxic ones is called Erionite. It has a similar
effect to that of asbestos. There are only two zeolites which have been
shown safe and beneficial to humans in scientific studies. The first is
Clinoptilolite which is the one that I pioneered the industry with and
is in almost all Zeolite supplements on the market. The second is
Mordenite. The reason why I did not use Mordenite is because it has a
sharp molecular structure and I believed that it would have negative
long term effects on the digestive tract because it was sharp.
The unethical mad scientist
who makes the liquid MLM product is now manufacturing a multiple
Zeolite product using another Zeolite called Chabazite. The problem
here is that most of the Chabazite mines in the world also find
Erionite with the Chabazite which is very dangerous to mine something
for human consumption where there is also something toxic to humans.
There is no evidence even that Chabazite has any benefits to humans and
there have been no tests for safety. The whole reason behind putting it
in the product is as a marketing gimmick to make people believe there
is something special about it. Well there is something special. AND
potentially dangerous as well. I am not sure if this person believes
that he doesn’t have to worry about safety because there is
such a small amount in the product, or if he just doesn’t
care about anything but money. The bottom line is that there are no
additional health benefits that these unethical marketers are claiming
for this product. There is a potential dangerous health risk, and
you’re not getting enough Clinoptilolite to be beneficial.
STAY AWAY FROM ALL MULTIPLE ZEOLITE PRODUCTS!! The real scary thing
here is that there are copy cats in the industry and we have already
had calls for people looking to manufacture using Chabazite, figuring
this first guy did his homework. In fact, that couldn’t be
farther from the truth!
Don’t let these
manipulative MLM’s fool you with scare tactics and the
warping of facts so they can make millions of dollars selling products
with limited efficacy using the name of a very beneficial mineral.
Don’t fall for buzz words like bio-available or cellular.
Micronized Zeolite isbio-available and reaches
the cells by nature’s design as long as the zeolite has been
micronized. Trust a Zeolite company who uses the actual form of Zeolite
used in the scientific studies and the published protocols and doses
for using it. We are the ORIGINAL zeolite supplement company who has
been manufacturing real beneficial and safe Zeolite supplements since
I am sure that all of these “liquid” companies will
be angry that I wrote this letter blowing up their marking hype and
lies. However, I knew that it was time that I took a stand and cleared
away the smoke and mirrors and marketing manipulation of facts
surrounding these so called “liquid” Zeolites.
Everyone in the
marketplace has been dealing
with the misinformation of facts about Zeolite from the liquid Zeolite
MLM company. I don't know why I had not thought of this years before,
but I decided to get my hands on 10 bottles of the MLM liquid Zeolite
product in order to have it tested by an independent lab. The sample is
called NCD2010. The lab took ten 15ml bottles of the liquid Zeolite
product and evaporated the liquid out of it in order to get down to the
powder and test it. They air dried it to make sure that only water
evaporated from the sample, leaving all other ingredients intact.
The bottle claim is
24mg of Zeolite per
serving and 100 servings per bottle.
should be 2400mg per 15ml
bottle. At ten bottles, this should = 24000mg. As you can see by the
lab report, after the liquid from 10 bottles were evaporated, they
ended up with 2.3 grams (2300mg) of powder remnants (we haven't said
that this was Zeolite yet). This is less than what is claimed in a
single bottle. If you divide the 2300mg by 10 bottles, you get 230mg
per bottle. When you divide that by the 100 doses that they claim, you
are getting only 2.3mg per serving instead of the 24mg that they claim.
Are you still with
me? I know, math is hard.
So the lab then took the powder and analyzed it to see what the purity
of Zeolite is. As you can see, they came up with 67% pure. So this
means that if there are 230mg of powder per bottle and it is only 67%
Zeolite, you end up with 154.1mg of Zeolite per bottle or a total of
1.5mg of Zeolite per dose compared to the 24mg per dose that they
By the way, for
your viewing pleasure, the
lab also gave you the elemental breakdown of the liquid Zeolite,
including the heavy metal levels. I remind you that making false label
claims is against FDA regulations and against the law and puts all
natural supplements under attack and scrutiny due to the bad example
that these companies set for the supplement industry as a whole.