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Dear Friends,
I am writing an update
to my initial Liquid Zeolite versus Powdered Zeolite letter which I
originally wrote in 2007. The reason for this update is due to the
interesting change of position of a MLM “liquid” Zeolite
Company, as well as some additional information that will allow you to
see the truth behind the immense amount of manipulation of information
used for marketing purposes for these companies to sell product and
make money.
Its
purpose is to provide you with accurate information without any
underlying motive. It is true that I Micah Portney started and
commercialized the Zeolite supplementation industry over 15 years ago.
It is also true that I own ZEO Health Ltd who manufactures the original
Zeolite supplements with one of the only Zeolite mines in the world
which mines its Zeolite specifically for human consumption. Please know
that this letter is written to expose the real and honest truth about
Multi Level Marketing (MLM) liquid zeolite and to show you the
tremendous advantages of clean powdered ingestible micronized zeolite!
This letter is not about getting you to purchase our products and if
the information disclosed in this letter does not make complete common
sense to you go ahead and buy the MLM liquid Zeolite! When you see the
lack of results, THEN come and try our pure quality Zeolite products
that continue to come from the original and still leading company in
the ingestible zeolite supplement industry! Its is our company ZEO
Health, and our company alone, that pioneered the highest quality
Zeolite supplementation products and came up with the original and
still implemented cleaning process and did all of the original testing
to make sure that our Zeolite is always effective and safe for human
consumption while always being able to respond to any concerns by the
FDA about the growing zeolite supplementation market we created.
I know that it can be
very frustrating for people who are exposed to a great volume of
information to decipher the huge amount of misinformation about Zeolite
on the internet. It frustrates me to no end that people have taken a
very beneficial mineral and products that I have created for the well
being of people and prostituted them for their own gain with lies and
manipulation.
Let me
start with the change of position with
the liquid MLM company:
Initial company position during
launch (approx 2003) : There is some magic or
proprietary patented process which can turn the mineral Zeolite into a
liquid, while maintaining its benefits, increasing its absorption into
the body.
MLM Company Position 2010
: The liquid Zeolite is actually very finely micronized powder
suspended in purified water.
Why the change ? Zeolite is a solid by nature. Its health
benefits are a result of its cage-like structure and its natural
occurring negative charge. That negative
charge allows Zeolite to attract positively charged metals and toxins
like a magnet, trap them in its cage-like structure and draw them out
of the body. Any manipulation of this solid (such as making it liquid),
destroys the beneficial cage-like structure and negative charge,
rendering what’s left (a pool of elements) useless and possibly
even dangerous.
All
of the independent scientific studies that were ever done showing
Zeolite beneficial were done on the micronized Zeolite powder.
(OURS!) The MLM Company knows this and has been using these
studies to promote their products since their launch. As more
people learned about the true nature of Zeolite and started to
understand that the MLM’s original position on Zeolite did
not make scientific sense, THE MLM'ers then changed it to state that
they have very fine micronized Zeolite powder suspended in water.
Then they made fun of the people like me who destroyed their
original position by putting out facts about what they were
saying. They don't tell you that when I wrote that original white-paper that explains exactly
how their Hydrochloric acid process at the time actually broke
down the zeolite cage.
Another
reason for the change is the result of a legal battle with the original
patent owner who never claimed that the drug he was trying to
create was actually ingestible or even effective, but let the MLM
state that for a licensing fee. At the end, the MLM was no longer
legally able to claim the process in the patent, now that they
were no longer paying a license fee to use it.
Don’t
you find it interesting that a company can very cleverly change their
whole story on a product and their MLM distributors never blink an
eye or ask why? How is that? It is because their business is all
about making BIG money (much of it coming from desperate sick people
trying to get well!) - so who cares what the real story is as long
as they are getting paid.
Bottom
line:
ALL LIQUID ZEOLITE PRODUCTS IN
THE MARKETPLACE ALL USE TRACE AMOUNTS OF POWDERED
ZEOLITE SUSPENDED IN THEIR PRODUCTS!
What
does this mean? There is
no such thing as a “liquid” zeolite. They are all powdered
zeolite suspended in a liquid such as water, Humic Acid, etc…
In
other words,
there is really no liquid versus powdered controversy because all
zeolite products use
powdered zeolite.
Let’s
take a closer look at the
multi-level marketed (“MLM”) “liquid” Zeolite
Company’s new claim for a moment:
Let’s
say that the product is actually very finely micronized Zeolite powder.
They claim that all of the particle sizes are all below 5 microns,
which means that they are absorbable into the bloodstream. They make a huge claim about its absorbability
and that the Zeolite powder company (they are probably talking about
ZEO Health Ltd) asks you to take more of their product than what is in
the liquid.
IT’S
TRUE! I ADMIT IT! WE DO ASK PEOPLE TO TAKE THE AMOUNTS THAT WERE PROVEN
TO BE EFFECTIVE IN THE INDEPENDENT PUBLISHED SCIENTIFIC STUDIES! WHY
AREN’T THEY?
Why? We base all of
our information on facts. How can the MLM distributors make claims that
you need less without any scientific evidence? Just because they say
so? No. It is because they need to have some excuse of why people
should be paying large amounts of money for very small (trace) amounts
of zeolite put into water.
If
100 people come out of a movie theatre and 1 cab comes to pick them up
to take them to their destination, it will take that one cab a long
time back and forth to accomplish its task. However, if you have 100
cabs come to pick up 100 people, it will be much quicker and more
efficient to take the all of the people to their destination. This is
common sense. Thinking about it in these terms will let you see that
what they are saying does not make any sense. The cage of a zeolite is
only so big and will only take so much to fill it. Somehow they want
you to believe that their zeolite is magic and breaks the law of
physics.
Scientific
Studies : The liquid MLM
says that they have a scientific study on their product. Is this
true?
Answer: Yes and no. All of the reputable
published scientific studies are independent from the company which is
selling the products. You will notice in the scientific study
that they have released that the acknowledgment section states that the
study was conducted by people who have a stake in the success of the
product. The researchers are the manufacturer, the person who
sells it to the MLM company and a consultant that they hired to ensure
the results come out in their favor. However, the game that they
play is to release a synopsis or summary of the study to the public and
their MLM distributors without the complete study which includes the
acknowledgment section showing a blatant conflict of interest in the
study. Therefore, only independent published studies which have
no affiliation to the manufacturer or company selling the product, are
recommended when contemplating the use of a product.
PRICING : Why are
the MLM liquid products so expensive?
Answer: MLM companies make a really big mark up on
their products in order for everyone involved to take a piece of the
profit as commissions (the top distributor makes money on the
distributor below him and the next below him, and the next below him,
etc.). They state it is because of their complex process for cleaning
it. I know for a fact that the MLM company pays approximately $5 per
bottle from the manufacturer. That is after the manufacturer adds a
mark up. The MLM charges you $58 per tiny 15ml bottle. There is no
relationship here between the high price and the quality of MLM
products. There is also no relationship between the cost of the product
and its effectiveness.
DOSING:
How much
Zeolite am I getting in the liquid products and what is the recommended
daily amounts that I should be taking?
FACT:
The dosage of Zeolite used in the scientific
studies showing it beneficial for detox, immune boosting, etc. used a
dose of between 4,000 mg to 15,000 mg per day.
Our product Destroxin has 800mg of Zeolite per capsule. Our ZEOLITE
PURE product has 5,000 mg of Zeolite per tablespoon!
The
liquid MLM company claims that they have 24 mg per dose and 100 doses
per bottle. That should be 24 x 100 or 2400 mg of Zeolite per 15ml
liquid bottle. We evaporated the liquid MLM bottle and found 160mg per
bottle of powder. That means you are only getting 1.6 mg Zeolite per
dose, not 24 mg. You would have to drink at least 25
bottles per day of their liquid zeolite suspensions to even get the
minimum beneficial dose of Zeolite. With liquid products, you obviously
are not getting much actual Zeolite!
We
also sent the liquid Zeolite to an independent mineral testing lab that
analyzes the purity level of the Zeolite to confirm our findings. The
lab tests both purity, as well as the complete breakdown of elements
and heavy metals that make up the liquid Zeolite. A copy of an email I
wrote explaining the results and the results directly from the lab
itself is at the end of this document. The bottles that we sent were
with the labels peeled off so we did not have them put the name of the
product on the document so the MLM company could not sue us for
publishing the results. The bottles themselves still had the seals from
the manufacture on the neckbands and were unopened.
SAFETY:
Are
liquid Zeolites safe to take?
FACT:
Probably,
they are only very small (trace) amounts of zeolite suspended in water.
As long as no microbial or bacterial growth has grown in the water
(which is a risk when you are only using water in the product), then it
should be ok. Why you would want to pay a lot of money for very small
amount of a 67% pure zeolite dropped into some water is beyond me but
every makes their own decisions in life.
Heavy
Metals: The liquid companies said that the powder has heavy metals in
it and that the liquid is clean.
FACT:
This is one of my favorite twists that the
Multilevel marketing (MLM) teams came up with. I have to appreciate the
creativity.
When
you review the independent test lab reports, you will see conclusive
proof that their Zeolite contains heavy metals.
Multiple Zeolite Liquid Products:
There is a product on the market claiming the
power of multiple Zeolites, what is that all about?
Unlike the original
liquid zeolites which all use Clinoptilolite, the manufacturer who
makes the water based MLM liquid Zeolite, and also one of the original
unethical businessmen that I have spoken about, decided to manufacture
a liquid product with multiple zeolites.
First, I will tell
you that Zeolite is the name of a family of minerals. There are over 60
different types. Some are very fibrous and at least two are toxic to
humans. One of the toxic ones is called Erionite. It has a similar
effect to that of asbestos. There are only two zeolites which have been
shown safe and beneficial to humans in scientific studies. The first is
Clinoptilolite which is the one that I pioneered the industry with and
is in almost all Zeolite supplements on the market. The second is
Mordenite. The reason why I did not use Mordenite is because it has a
sharp molecular structure and I believed that it would have negative
long term effects on the digestive tract because it was sharp.
The unethical mad
scientist who makes the liquid MLM product is now manufacturing a
multiple Zeolite product using another Zeolite called Chabazite. The
problem here is that most of the Chabazite mines in the world also find
Erionite with the Chabazite which is very dangerous to mine something
for human consumption where there is also something toxic to humans.
There is no evidence even that Chabazite has any benefits to humans and
there have been no tests for safety. The whole reason behind putting it
in the product is as a marketing gimmick to make people believe there
is something special about it. Well there is something special. AND
potentially dangerous as well. I am not sure if this person believes
that he doesn’t have to worry about safety because there is such
a small amount in the product, or if he just doesn’t care about
anything but money. The bottom line is that there are no additional
health benefits that these unethical marketers are claiming for this
product. There is a potential dangerous health risk, and you’re
not getting enough Clinoptilolite to be beneficial. STAY AWAY FROM ALL
MULTIPLE ZEOLITE PRODUCTS!! The real scary thing here is that there are
copy cats in the industry and we have already had calls for people
looking to manufacture using Chabazite, figuring this first guy did his
homework. In fact, that couldn’t be farther from the truth!
SUMMARY:
Don’t let these
manipulative MLM’s fool you with scare tactics and the warping of
facts so they can make millions of dollars selling products with
limited efficacy using the name of a very beneficial mineral.
Don’t fall for buzz words like bio-available or cellular.
Micronized Zeolite is bio-available and reaches the cells by
nature’s design as long as the zeolite has been micronized. Trust
a Zeolite company who uses the actual form of Zeolite used in the
scientific studies and the published protocols and doses for using it.
We are the ORIGINAL zeolite supplement company who has been
manufacturing real beneficial and safe Zeolite supplements since the
1990’s.
I am sure that all of these “liquid” companies will be
angry that I wrote this letter blowing up their marking hype and lies.
However, I knew that it was time that I took a stand and cleared away
the smoke and mirrors and marketing manipulation of facts surrounding
these so called “liquid” Zeolites.
May this letter find
you in the best of health.
Best Regards,
Micah Portney, M.A.
President
ZEO
Health Ltd.
EMAIL:
Dear Friends of
Zeolite,
Everyone in the
marketplace has been dealing with the misinformation of facts about
Zeolite from the liquid Zeolite MLM company. I don't know why I had not
thought of this years before, but I decided to get my hands on 10
bottles of the MLM liquid Zeolite product in order to have it tested by
an independent lab. The sample is called NCD2010. The lab took ten 15ml
bottles of the liquid Zeolite product and evaporated the liquid out of
it in order to get down to the powder and test it. They air dried it to
make sure that only water evaporated from the sample, leaving all other
ingredients intact.
The bottle claim is 24mg of Zeolite per serving and 100
servings per bottle.
Therefore, there
should be 2400mg per 15ml bottle. At ten bottles, this should =
24000mg. As you can see by the lab report, after the liquid from 10
bottles were evaporated, they ended up with 2.3 grams (2300mg) of
powder remnants (we haven't said that this was Zeolite yet). This is
less than what is claimed in a single bottle. If you divide the 2300mg
by 10 bottles, you get 230mg per bottle. When you divide that by the
100 doses that they claim, you are getting only 2.3mg per serving
instead of the 24mg that they claim.
Are you still
with me? I know, math is hard. So the lab then took the powder and
analyzed it to see what the purity of Zeolite is. As you can see, they
came up with 67% pure. So this means that if there are 230mg of powder
per bottle and it is only 67% Zeolite, you end up with 154.1mg of
Zeolite per bottle or a total of 1.5mg of Zeolite per dose compared to
the 24mg per dose that they claim.
By the way, for
your viewing pleasure, the lab also gave you the elemental breakdown of
the liquid Zeolite, including the heavy metal levels. I remind you that
making false label claims is against FDA regulations and against the
law and puts all natural supplements under attack and scrutiny due to
the bad example that these companies set for the supplement industry as
a whole.
Regards,
Micah Portney
ZEO Health Ltd.
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